Universities are places where new and brilliant ideas come into being. Those ideas, however, never make it to the marketplace successfully, as a gap exists between the invention side and those that have the knowledge about needs and wants of potential end users. It is particularly striking that even within institutions, such as universities, those different capabilities do not find a way to each other.
For this reason, academics of the Faculty of Business Studies and Economics want to start a dialogue with members of the DFKI, figuring out ways to improve working together. Prof. Burmann, Prof. Eisenbeiß, Prof. Freiling and Prof. Klein will give a short glimpse into what they do and teach at the University of Bremen. Most importantly though, the talk should be used to initiate a dialogue on further exchange formats.